Cosmoprof Asia, the international event, described by the organizers as “second only in the world to Cosmoprof Worldwide Bologna and the largest and most definitive show in the Beauty sector in the Asia Pacific region,” was held at the Hong Kong Convention and Exhibition Centre from November 10 to 12, and reported record numbers for both exhibitors and visitors.

The event, celebrating its 15th year, posted impressive statistics: 57,400 sqm of exhibition area (+10% compared to the 2009 edition) that hosted 1,633 exhibitors (16% up on 2009); a 49% increase in visitor online pre-registration numbers, which corresponded with the 10% increase in actual attendance of more than 45,100 visitors over the three show days; setting a new record in international attendance with over 26,100 visitors (11% up on 2009) mostly coming from Australia, China, France, Germany, Italy, Japan, Korea, Turkey, Brazil and the U.S., 18,900 attendees from Hong Kong (8% up on the previous year); and more than 200 media members and journalists.

The exhibitors, coming from 34 countries and regions, reported excellent results and high satisfaction, their expectation of meeting new prospective customers widely met thanks to the participation of buyers of a very high standing from across the world.

“The response to this year’s show has really been tremendous, Cosmoprof Asia has again confirmed its place as the definitive show in the region for the international cosmetic and beauty business. It’s the reference point for new trends so that visitors come away with exciting new ideas and new business contacts.” says Michael Duck, director of Cosmoprof Asia Ltd.